DYP Featured on Design Juices top 30 Easter Cards has just made my day! I can’t describe how chuffed I am that my work is being noticed. I won’t deny I work so hard to try and check all the boxes for making sure I’m trying to do this social media marketing right.
Non Religious Easter Greetings Cards – sounds completely ironic doesn’t it? Being a non religious person but living in a country that has lots of religious festivals and Bank Holidays, it’s quite difficult to avoid them. However, I do quite enjoy the gathering of friends and family for an Easter Sunday feast! I love the rustle and garish foil covered chocolate eggs. I guess I really enjoy the pagan side of the festival as apposed to the Christian side of things. And that’s ok.
So with that in mind, I’ve created three cards based on chocolate consumption and the dreaded lactose intolerance! (more…)
What stops you from buying at an online shop? Well it is a question I’ve asked myself quite a lot recently, since I’ve wanted to understand shopping habits of my customers. I have access to the information of customer click-through from my own sites, to understand how customers experience and use my shop. Which is very useful information and helps me try to improve my shop and make it easier for you to use.
The part I can’t work out is how it makes you feel – I want you to have an amazing experience and of course purchase outrageously naughty cards. (I know my work makes many of of you chuckle!)
I’ve read an awful lot about buying online and of ways to entice your customers, improve traffic and sales but it all feels wrong. I don’t want to bombard you with lots of messages, promotions, sales and gimmicks because I don’t want to experience that myself when I’m shopping online.
I get frustrated when I come to a new site and I’m met with pop-ups every twenty seconds, where sites seem to offer perpetual discounts. It devalues your product and makes me feel like you don’t value me as a customer. The biggest culprit for this is Gap, I love their clothes but I now refuse to buy anything at full price because there is likely to be a sale on in a couple of weeks time. My argument is that if they made their products lower in price in the first place, would they need to keep offering discounts to gain more customers?
As a small business it’s quite difficult to offer sales as every penny counts but I also understand we love to feel that we’re getting our moneys worth too. It’s very tempting to offer sales and discounts but really are we just kidding ourselves?
It seems a lot of the online business advice wants shops to push towards these gimmicks and yet I bet they’re equally frustrated when they visit sites that do this back. Frustration is not an emotion I want you to experience when shopping with me, I want to make the process as smooth and easy as possible, so I’ve stripped it back and made it as simple as I could. (Though website building is not my forte! Remember I’m just a printer!) Yes I offer an incentive to sign up to the newsletter, where you can get 5% off of your order and I also have a pop up to share DYP via social media like Facebook, Twitter and Instagram.
I would love you to share my work with your friends and family, I wouldn’t be able to do this job without so many of you supporting me. But I also understand that it’s a massive ask on the part of your visitor and impedes your online shopping experience. I’ve tried to use plugins to let customers sign in from social media, or to integrate my shop within Facebook for example. Though if I’m honest I felt they were gimmicky and causes further dilution of the excitement of using the shop – another barrier to enjoying being online.
Do I have the answer? No not yet, I’m still relatively new to this and so I’m just blogging about my findings and musings about online shopping. I use a lot of my own gut instinct but I won’t lie that there are times it feels like I’m shouting into a void of noise known as the internet! The hardest part is trying to get awareness and raise my brand so that people find me. I don’t have a massive marketing budget, in fact it’s incredibly tiny and so that is why I find myself spending hours scheduling posts, or reading up on marketing so that I can find my audience.
So what does stop me purchasing online? Hidden postage charges, added taxes, page after page of checkout processes and pop ups. All of these things I’ve tried to address as best as I could with what I have available to me through my Shopify theme. Postage for example, is determined on the price of your shopping cart and country, as opposed to weight. I don’t add extra charges in and I limited the number of check out pages. Hopefully these things help make the experience smoother.
Ultimately though, you have to like what you’re buying and I need to be fulfilling a need you as the customer have, otherwise you wouldn’t have found me in the first place! So that feeds back into brand awareness and people being able to see you…I think I’m going to be some time at this game yet or win the lottery to have a larger marketing budget to gain a wider audience!
So on that note I shall go and mull some more!
Happy Mothering Sunday from DYP! Wishing all the fab Mums, Grandmothers, Aunts, Sisters, Cousins, guardians, friends – all the amazing female awesome role models and hardworking ladies who are special in your life, a lovely and wonderful day.
Whoop! Whoop! Exciting news here! To celebrate our new shop launch go and grab a 5% discount when you login into the new shop with the pop up coupon. You can share and like our shop and blog (which would be lovely thank you!) The catch? There isn’t one, simply use the Facebook prompt on the shop to sign in. You’ll be given a code and off you go! It’s really that simple! (Just remember to allow any pop filters permission from DYP otherwise you will miss the offer.) The code is: 5%OFF, so just pop it in at the checkout.
Outrageous Explicit Cards We Sell are only available to buy here at the DYP shop. You’ll find some of the naughtiest of the cards with words that are pretty outrageous and explicit but we know you’ll love them!
For a long time I tried to find greetings cards that were not slushy, or twee. That wasn’t embellished with glitter and had teddy bears or words of vomit inducing poetry plastered over them. So I decided to create my own work, to fit with people who I knew felt the same about cards. They wanted explicit greetings that made them giggle, be shocked and proper belly laugh.
Social Media is bloody difficult but it has become this year’s business challenge that I needed to look more closely at. To blog more, to connect with my customers in a meaningful way, and generally get a grasp on this social interaction milarky. I’m fairly busy running DYP so I confess that blogging has always seemed a bit of a chore because it’s not instant, it needs developing and nurturing.
DYP on Etsy and Folksy! Exciting news! In order to give you guys the most options to be able to purchase our fab products, you can now find DYP on Etsy and Folksy. They are brilliant marketplaces where you can find lots of amazing products that are hand produced. It’s a thriving community that encourages kitchen top businesses, with which some of these have grown into huge companies.There you can find the Etsy DYP shop and the Folksy DYP shop and you can use Paypal to purchase your naughty products and still receive outstanding customer service!
If you see any cards that you would love to have personalised, then please don’t hesitate to get in touch as we can print any saying or phrase. Just use our contact page and we’ll do the rest!
You can also visit the DYP shop too, where you can find the full collection of outrageously rude greetings cards! There you’ll discover our entire range of very naughty and rude offerings that are not for the faint hearted! We love a bit of filth and we think Valentines day is one of the best holidays to celebrate lots of innuendo, tongue in cheek naughty fun!
Have a look to view the current Valentine’s range and if you like what you see, then don’t forget to like or even share! We’ll love you even more! (No tongues though!) #valentines2015
I hate you valentine greetings card is perfect for you miserable folk who hate all things slushy. Lots of you get a bit fed up as the 14th of February rushes towards us like a runaway train, bombarding you with lots of messages of love,slush and goo…
Alternative Valentines is rapidly becoming quite a large movement of people who don’t want to send poems and letters of love. So a ‘I hate you valentine greetings card’ is perfect for those of you who hate Valentines! Quite a lot of you love the sweary options for Valentines and that too has become an alternative from the fluffy teddy bears and twee greetings cards.
So here is an alternative for those of you who may want to send a Valentines to a frenemy or your loved one who you do hate or don’t hate – depends on your humour. Let’s celebrate with an anti Valentines and rebel against tradition!
This card is no longer available but don’t worry, there’s always next Valentines!
Instead you can find lots of outrageously rude and naughty greetings cards over at the DYP shop
Happy Valentines You One Eyed Wonder Muscle! Is in theme of the double entendres and innuendos, a perfect card for hiding a double meaning! Who is your one eyed wonder muscle? I bet you have someone in mind!
Working with GF Smith Papers, the stock for the new range of cards is now a whooping 400gsm luxury stock that makes the colour really pop! You can still have your cards personalised with your own messages and have your card posted onto a recipient. My aim is to offer you guys the best customer service experience and give you funny luxury greetings cards. Also we offer a censored version of our cards, though in this case we don’t think you need to have this card censored!
Head over to Not on the High Street to find this and many more fabulous Valentines cards. Find even more cards over on the DYP shop where you can view the entire collection of our work.
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